Free Diagnostic

Diagnose Your Channel Program. Before You Waste Another Quarter.

The Channel Diagnostic Tool scores your partner program across five lifecycle stages — Recruit, Onboard, Activate, Co-Sell, Report — in under 3 minutes. No login. No credit card. You’ll get real scores benchmarked against Gartner, Forrester, and Aberdeen research, tool recommendations for each stage, and a clear read on where friction is killing your partner revenue.

Start the Diagnostic (Free)

Takes about 3 minutes. No account required. Your answers save automatically.

Channel Diagnostic Tool dashboard showing scores for each partner lifecycle stage

What this is (and isn’t)

  • A diagnostic. Not a course.
  • A prioritized action plan. Not generic advice.
  • Built for SaaS channel motions. Not marketplace sellers.
  • Designed for lean teams. No ops army required.

The Problem Most Channel Leaders Won’t Admit

Your program looks functional on paper. Partners are signed. Tools are in place. Someone is running QBRs. But too few partners are actively selling, time-to-first-deal stretches past 45 days, and the pipeline numbers tell a different story. The problem isn’t your partners — it’s friction. Unoptimized processes and missing tools at each lifecycle stage turn what should be a high-leverage sales force into an expensive underperformance problem.

Learn how we fix it ↓

Recruitment Without Qualification

You’re signing partners without a tight Ideal Partner Profile. Time and resources go to prospects who will never perform.

Onboarding That Stalls

New partners take 45+ days to close their first deal. The benchmark for high-performing programs is under 30 days. That gap is friction you can measure.

Activation Below 20%

Industry data puts typical partner activation at 30–50%. Below 20% is a systemic failure, not a partner quality problem.

Co-Sell That Depends on Heroics

If you can’t accurately track partner-sourced vs partner-influenced revenue, you can’t scale what’s working or fix what isn’t.

What You Get — Free

The free version is genuinely useful — not a stripped-down teaser. Complete the diagnostic and you’ll get:

A numeric score for each lifecycle stage (Recruit, Onboard, Activate, Co-Sell, Report), benchmarked against Gartner, Forrester, and Aberdeen data

Tool recommendations matched to each stage of your partner lifecycle, and a clear read on where friction is highest

Everything saves in your browser — no account needed. Pause and come back anytime.

Fit check

Is this diagnostic for you?

Who This Is For

  • SaaS companies building or scaling a channel partner program
  • VPs of Partnerships, Heads of Channel, or channel ops leaders
  • Teams with 5–200 active partners (or about to launch)
  • Anyone who suspects their program “works on paper” but the pipeline says otherwise

Who This Is Not For

  • Teams looking for a PRM replacement (this is a diagnostic, not a workflow tool)
  • Marketplace sellers or affiliate-only programs
  • Anyone who wants a checklist instead of a benchmark
The framework

Five Lifecycle Stages. Benchmarked Against What Actually Works.

The diagnostic is built on the Selling by Proxy framework. Each stage measures a different dimension of partner program health — not just whether you have the right tools, but whether those tools and processes genuinely reduce friction for your partner sellers.

  1. Recruit

    Are you signing the right partners? Your recruitment conversion rate tells you whether your Ideal Partner Profile is tight enough, or whether you’re spending time on prospects who will never perform.

  2. Onboard

    How long does it take a new partner to close their first deal? The benchmark for high-performing programs is under 30 days. Above 45 days is a clear signal your onboarding process has friction worth fixing.

  3. Activate

    What percentage of your recruited partners are actively selling? Industry data puts the typical activation rate at 30–50%. Below 20% is systemic — not a partner quality problem.

  4. Co-Sell

    What share of your total revenue comes from partners? Early-stage programs typically sit at 5–15%. Mature partner-led businesses reach 40–70%. Where you sit relative to your program’s age tells you whether your co-sell motion is working.

  5. Report

    Can you accurately measure what your partners produce? Programs that track partner-influenced revenue consistently outperform those that cannot.

Three steps · about 3 minutes

How It Works

01

Answer the questions

Five short surveys, one per lifecycle stage. Each takes about 30–60 seconds. No fluff, no “rate your feelings.”

02

Get your scores

Your scores build automatically as you go. You’ll see how you compare against real industry benchmarks, not generic averages.

03

Fix in priority order

The diagnostic shows you where friction is highest. Start there. Don’t try to improve everything at once.

Pricing

Free to Start. Deeper When You Need It.

Every tier starts with the same free diagnostic. Upgrade only if you want a deeper scan of your program or expert eyes on your results.

Start here

Free

$0

  • Full 3-minute diagnostic across all five lifecycle stages
  • Benchmarked scores against real industry data
  • A priority-ordered list of what to fix first
Start the Diagnostic (Free)

Most popular

Proxy Sales Force Diagnostic

$19

  • Everything in Free
  • Deeper analysis of your partner recruitment and activation funnel
  • A downloadable PDF report you can share with your team
Get the Diagnostic

Full picture

Channel Ecosystem Intelligence

$49

  • Everything in Proxy Sales Force Diagnostic
  • Full ecosystem benchmarking across all five lifecycle stages
  • A custom recommendations report tailored to your program
Get the Diagnostic

Want Expert Eyes on Your Results?

Book a $199 1:1 consultation to walk through your scores, or a $997 engagement for a full program audit and roadmap.

Frequently Asked Questions

Most people finish in under 3 minutes. Each of the five lifecycle stages takes about 30–60 seconds. You can pause and return anytime — your answers save automatically in your browser.

Yes. The full diagnostic across all five stages is completely free. No account required, no credit card, no sales call at the end. You get real scores, real benchmarks, and real tool recommendations. Paid tiers unlock deeper reports and expert consultation, but the core assessment is always free.

Most checklists tell you what to have — not how well it works. This diagnostic benchmarks your program against real industry data from Gartner, Forrester, and Aberdeen, scoring each lifecycle stage against what high-performing programs actually do. You get a numeric score, not just a list of boxes to check.

It’s the methodology behind the diagnostic. It structures partner programs across five lifecycle stages — Recruit, Onboard, Activate, Co-Sell, Report — and measures friction at each stage. The benchmarks are sourced from published channel research, not opinion.

That’s normal — and exactly when a diagnostic is most valuable. Early-stage programs usually fail because they try to scale activity before they’ve nailed partner-fit, activation behaviors, and a simple operating cadence. The diagnostic will show you which stage to fix first.

Stop Guessing What to Fix.

Run the Channel Diagnostic Tool and find out exactly where friction is killing your partner revenue — in under 3 minutes. No login. No credit card. No sales call.

Start the Diagnostic (Free)

You can upgrade to a paid report anytime after completing the free diagnostic.